![]() ![]() Color theories create a logical structure for color. What is color theory?Ĭolor theory is a science and art unto itself, which some build entire careers on, as color consultants or sometimes brand consultants. ![]() So, you can imagine how many times during the day we do something because of the colors that affected us at that particular moment. Designers have long believed that color can dramatically affect feelings, emotions, and choices we make. Certain colors have been associated with increased blood pressure, increased metabolism, and eyestrain. It is a powerful communication tool and can be used to signal action, influence mood, and even influence physiological reactions. We can also associate memories and thoughts with certain colors. Color can make us feel a certain way when we see it depending on whether we like that particular color or not. Colors play a vital role in the design and everyday life and they are the reason why color theory even exists.
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